Demand Management and Communication Research
The majority of water in South East Queensland is used for residential purposes. Understanding social and behavioural aspects of water use is essential to effective communication of water futures. This project aimed to help identify strategies relevant to:
- sustainable residential water use
- increase acceptance of alternative water sources and understanding of management issues relating to these systems
- develop effective communication about water management options.
This project had three focal areas:
- developing interventions to promote residential water conservation,
- understanding the factors that encourage efficient use and uptake of decentralised water systems, and
- developing effective strategies for communicating about water management options and the risks associated with them.
Research questions included:
- What conservation promotion approaches work best in different socio-demographic groups?
- What factors best predict acceptance and uptake of decentralised water systems?
- What differences exit between mandated and non-mandated rainwater tank owners?
- What are the long-term issues and support needs associated with residential rainwater tanks?
- What are decentralised systems preferences and how do these influence support needs?
- What communication strategies are most effective for increasing knowledge, trust, and acceptance?
- Does the effectiveness of communication strategies differ across community groups)?
Key Publications and Outputs
- Technical Reports 1, 2, 3, 4, 19, 24, 25, 33, 40, 44, 51, 58, 59, 71, 93, 94, 98
Nancarrow et al (2009) “Measuring the predictors of communities' behavioural decisions for potable reuse of wastewater. Water Science and Technology, 60(12), 3199-3209.
Russell and Fielding (2010) “Water demand management research: A psychological perspective”. Water Resources. Res., 4 (copy available from the author).
The outcomes of this work are highly relevant to the SEQ Water Supply Strategy, Water Service Providers, Sub-Regional Total Water Cycle Management Plans and the Queensland Development Code.
Dr John Gardner, CSIRO
Ph: +61 7 3833 5552